Shelly Jordan MHA, CFRE, Sr. Director of Development, Iowa State University Library

Money does not grow on trees; development staff must find new pipelines for philanthropic gifts. Hired as a full-time development officer after years of sporadic staffing, an aging donor base, and 750 warm-ish alumni led me to dive in and start digging. Brainstorming with our prospect research team and thinking of our work in new ways to find interested constituents and champions of our mission. We don’t have all the answers and are still diving for that magical treasure. We will share what we have learned so far!