Overcoming Objections During Donor Conversations
Pam Jackson – Executive Director of Advancement, River Campus Libraries, University of Rochester What do you do when you ask a donor or prospect to support your initiative, and they say no? Do you stumble? Do you simply thank them and walk away? Or do you see this as an opportunity? In fundraising, no often …
Finding your First Wave in Academic Library Fundraising
Kathleen L. Schmand – Dean of James. E. Walker Library, Middle Tennessee State University How did you come to academic library fundraising? Were you a librarian interested in raising money for a scholarship or program? Do you have a background in fundraising already, just not in a library? This session intends to help you get …
Donor Engagement with Facebook
Dr. Lipi Turner-Rahman – Director of Development, Washing State University Washington State University Libraries re-imagined donor outreach and engagement to identify and reach new donors. We used e-newsletters social media, and specifically Facebook to tell our story and engage with and crowdsource alumni, to increase pipeline activity. Learn how WSU Libraries learnt from trial and …
Is Your Staff Supporting Your Efforts?
Michael A. Crumpton – Dean of University Libraries, University of North Carolina at Greensboro Nakia Hoskins – External Engagement Coordinator, University of North Carolina at Chapel Hill Kathelene Smith – Interim Head of Special Collections and University Archives, University of North Carolina at Greensboro This presentation is to engage in a discussion of how library …
How to Advocate without an Advocate
Dr. Janette Klein – University Librarian and Collection Management Coordinator, University of Central Missouri Mary Moser – Engagement and Advancement Librarian, Healey Library, University of Massachusetts – Boston This session is intended for staff who are tasked with library development initiatives but do not have an advancement program officer assigned specifically to support the library. …
From Sinking to Swimming: How to Awaken Your Library Friends Group Out of a Beach Slumber
Twanda Cuffy – Director of External Relations, Communications and Development Initiatives, University of Delaware Library, Museums and Press Nicole Hernandez – External Relations Coordinator, University of Delaware Library, Museums and Press The Friends of the University of Delaware Library has been around for more than 65 years. In 2018, we began working more closely with …